Have you noticed how warranties have suddenly become interesting? Well maybe not interesting bit certainly newsworthy. Just the other day the Advertising Standards Authority (ASA) ruling against the KIA Motors’ 7-year warranty seems to support my less than ecstatic column a few months back when I questioned the whole 7-year hitch thing. For once I was right and sadly it is a victory for those of us who believe that you really need to read the small print however boring it may be.
Hats off to Warranty Direct who made a fuss about the lack of clarity in the Kia ads. Obviously it was in their business interests to kick up a stink, but really if it makes the point that car buyers can get themselves better used car coverage by going private that has to be a good thing.
It all hinges on wear and tear. In the first few years you don’t expect anything major to wear out or break and if it does just about every manufacturer will entertain a goodwill claim. As the years wear on, so does the likelihood of parts wearing out. Cue all the exceptions. Years four plus are going to be the tricky ones. So the ASA found that KIA Motors had breached its code by not giving enough prominence to the 100,000-mile limit on its seven-year warranty and that the advertisements were misleading because they did not highlight the varying periods of cover for different parts such as batteries and air conditioning units.
Once a motor is used you really don’t care about what the manufacturer will do apart from the odd recall for bits that have found to be faulty. Ideally then you would want to insure yourself against future big bills and that’s what you can do independently with a wear and tear clause, which will keep you happy.
So beware manufacturers bearing multi year warranties. Better to buy and older nail and get some protection you understand. Indeed some of the used car dealers we speak to for our buying guides know that their reputation is defined by what they sell. For that reason they will warrant their own motors. It may be the rarified Astons, Ferraris, Lotuses and some Jaguars but it is tremendously reassuring that the bloke selling it to you will stand by it, even if it is for six months. Manufacturers could learn a lot from that.
However, to quote the revised Kia advert, ‘Terms and Exclusions apply’.