Stratstone have taken the time to prove what we all thought, that TV ‘Wheeler Dealers’ miss out on over half-a-million pounds in profit as classic car market booms. Indeed, the actual profit made once restoration costs are taken into account are another matter. It is fun to watch, but after reading this they really should concentrate on the cars and not the selling price.

Study undertaken by Stratstone explores how much the cars within the hit TV show ‘Wheeler Dealers’ would be worth in today’s market following the classic car boom.

Recent research reveals that the Wheeler Dealers crew have missed out on over £500,000 by selling the cars immediately for a quick profit rather than holding on to them for longer.

The hit TV show on Discovery takes old cars, refurbishes them, and sells them on to make a profit. On average, Wheeler Dealers make £1,491 per car sale. However, if they held on to the classics for a bit longer research suggests the value would now be much higher.

Having now entered its sixteenth series, Stratstone explored how much every car sold on the show up to the end of series 10 would be worth now, based on the classic car boom.

In recent years the market for classic cars has seen exponential growth, with cars heavily rising in value. The reason for the sharp rise cannot be pinpointed; but desirability, rarity and increasing demand have all been recognised as contributing factors.

Experts at Stratstone analysed the sale of 86 cars and their value now from the first ten seasons, which aired between 2003 and 2013, and found that 83.7% of all cars sold during this time have seen an increase in value.
The data shows that the biggest riser was the 1975 Ferrari Dino 308 GT4 seen in season six, which has increased in value by £47,000 on average. This car was originally sold for £13,000 after receiving £8,130 worth of restoration work.

The below table shows the top 10 cars from Wheeler Dealers based on what they would be worth now:

Car Bought For (£) Sold For (£) Average Value Today (£)
1975 Ferrari Dino 308 GT4 £3,750 £13,000 £60,000
1972 Lamborghini Urraco P250S £21,380 £35,000 £55,995
1964 Covervette Sting Ray c2 £18,100 £45,500 £49,500
1970 Fiat Dino Coupe 2400 £12,500 £15,500 £48,500
1973 Jaguar E-Type V12 £13,250 £18,500 £42,000
1976 Porsche 911 2.7S Targa £5,000 £8,450 £36,500
1982 DeLorean DMC-12 £9,650 £20,500 £35,000
1957 Chevrolet Bel Air 210 £4,000 £16,000 £33,500
1973 Jensen Interceptor £5,000 £6,500 £30,500
1989 Lancia Delta HFIntegrale8v £2,300 £3,800 £23,750

See fully study:

If they were to hold on to all 86 cars, the Wheeler Dealers could have been £500,000 better off.

You can find the full study including details of all cars sales across the full 10 series of Wheeler Dealers and how much they’d be worth now here: